Bagi wanita, pakaian sesuai dengan gaya penampilan akan menunjang kepercayaan diri di manapun dia berada. The marketing campaign marks Britney’s first trend ad since her Candie’s campaigns in the early-mid 2000s. Though up to now she’s fronted many advertisements for her Candie’s x Kohl’s assortment and huge lineup of fragrances, this marks the singer’s first campaign for a major vogue model. Hawkins, who has been with the store for 13 years and is a major shareholder in addition to stockist via her Cozi swimwear and Jbronze tanning product manufacturers, has vowed to stick by the ailing retailer. Her contract as ambassador is up for renewal this November, when all eyes are on Myer at Flemington, where it has naming rights to the Fashions on the Subject competition and a marquee on “millionaires row” within the Birdcage.
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